Cherie Hoeger is the Co-founder & CEO of Saalt, a women-owned period care company with the vision to make cleaner, more sustainable period care accessible to everyone.

Saalt supports individuals to make better choices for their menstrual health through stigma-breaking branding and an industry-leading product line that offers modern, reusable products that are healthier for both consumers and our planet. As a certified B Corp, Saalt allocates 2% of revenue to donate improved period care to areas with the most need, and funds initiatives in menstrual health, girls education, and environmental sustainability. 

Since Saalt’s launch in 2018, Saalt has donated over 30,000 period cups to underprivileged women and girls in 35 countries to help them confidently manage their periods, stay in school, and lift themselves out of poverty. 

Before starting Saalt, Cherie had been an entrepreneur in multiple ecommerce ventures and worked as a technical writer with fifteen years of publication experience. Most recently, she co-authored nine editions of collegiate textbooks in the field of fitness and wellness. Cherie is the mother of five daughters, and considers them her greatest success.