Shannon is the CEO and national educator at RA Cosmeceuticals where she oversees the company’s strategic growth, development of new product formulations and innovations, and the educational and instructional programming, which is offered to aesthetic professionals around the globe.

She brings over 20 years’ experience in the aesthetic industry, as well as a strong background in business and corporate development and growth.

Over the years, Shannon has held various integral roles within RA Cosmeceuticals since the inception. She spearheaded the development of the RA Academy leveraging technology to bring advanced education courses online, making them accessible on demand to aesthetic professionals around the world.

She has also led the company in staying at the forefront of the latest advancements in skincare ingredients with the development of the RA Synergy A and C-Stem Cell Serum. These two products have underscored the company’s commitment to using science, technology and nature to raise the bar on advanced aesthetics.

Shannon has also completed advanced chemistry studies in cosmetic formulation. Prior to becoming a Rhonda Allison national educator, she owned and operated three skin care salons in the Dallas/Fort Worth area, selling the RA product line.